10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, "65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media."

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here's some suggestions to get in the spirit with holiday sales.

1) Learn from the Ghost of Christmas Past

Look at metrics from last year's holiday sales. What products were bestsellers? Which promotions created the largest lift in sales? What special offers were a total bomb?

Discover what worked and did not so you can capitalize on it when you plan this year's promotions.

2) Make a Holiday Social Media Cover Image

Decorate your social media business pages with a specially designed cover image. It's the perfect place to announce special holidays promotions and deals.

Be sure to create one for all of your social media accounts.

3) Use Holiday Hashtags

Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.

Some popular hashtags include: #blackFriday, #DIY, #holidaysssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears

4) Create Social Media Graphics for Promos and Deals

Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

Deals can include:

• one day only,

• limited quantity sales,

• buy-one-get-one free,

• special discounts or holiday coupons.

Consider offering a "12 days of Christmas" promotion with a special deal each day!

Canva makes it easy to make custom holiday social media graphics.

5) Boost Sales with Free Shipping

Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.

Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $ 100.

Studies show that shipping costs are one of the largest detracts to making a purchase online so this one tactic could result in big returns for you.

6) Offer Gift Ideas

Holiday shopping can be frustrating when you do not know what to buy for the person who has everything. You'll want to promote your bestselling gifts.

Make gift buying easy by sharing gift suggestions like:

• 5 gifts for mom,

• 10 gifts grandparents love,

• 5 gift ideas for tech savvy teens etc.

Then offer links to purchase each of the items you mention on your blog and on social media.

Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

7) Write Reviews

If you offer one of the hot new products of the season, consider writing and reviewing a review about it on your blog. In this review you could mention your own offers that would be a great gift accompaniment.

As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offer go great with these gift ideas while including links to purchase.

You could also incorporate your Amazon affiliate link for those products

8) Suggest Stocking Stuffer Ideas

Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!

Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: # beststockingstuffers2016 #cheapstockingstuffers #stockingstuffersforwomen

9) Reward Loyal Customers

Offer to give a $ 100 Gift Card to a randomly selected customer cutting posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.

This can help your promotional campaigns to go viral as customers share on their timeline and family / friends see their post.

10) Share Holiday Spirit

Connect to the spirit of the holidays in your customer's hearts. Engage your customers by asking them their favorite holiday tradition.

Get people to interact with your brand by asking them to share:

a. Their most-loved family recipes from Thanksgiving or another holiday event.

b. What their most loved Christmas song is.

c. DIY Christmas decorating tips.

d. Easy gift wrapping suggestions.

Food and Food Health

We all have passed through a phase, or are still in one where the mind still walks the streets of dilemma as to whether the salad in the afternoon can make up for the double cheese hamburger of last night. Whatever the calories gained through the chocolate pudding can be balanced through the oatmeal in breakfast.

A few years back, there was a stigma about having the perfect thin or muscular (as one prefers), flat-stomached body. There was this misconception that slim and trim is the way to look beautiful. But fortunately, this stigma and misapprehension is slowly and somehow being eliminated from the society. Today, every type of body is beautiful, whether it is a flat-stomach or a fat belly. But that does not give any of us the right to overlook the fact about eating healthy.

Eating healthy does not mean gulping down only chunks of vegetables and salads. Eating healthy does not mean being on a "diet". Eating healthy means providing the body every kind of nutrients to function properly. And it includes the Broccoli Soup one cringes to as well as the delicious classic double crust cheese-filled pepperoni pizza, everyone craves for.

REQUIREMENTS OF THE BODY

We all love eating, mainly the junk type, but sometimes realization hits us and we tend to understand that salads and vegetables and fruits are really important part of a diet. Every type of nutrient is needed to keep the body functions in its right place. Vitamins, proteins, minerals, carbohydrates, fats, roughage and water, these are the nutrients we need almost on a daily basis. I will not waste time by telling what these are and how each of them are important because this is something we all have learnt in six-grade science subject. But I do would like to mention some of the dishes that are delicious, healthy and contain all of the above nutrients in the right amount.

THE FINGER-LICKING CLASSIC CHICKEN SALTIMBOCCA

It is a delicious chicken preparation, which is roled up with prosciutto and mozzarella cheese and drenched in a tasty white wine pan sauce. It is a mouth-watering dish with the goodness of protein (found in chicken), fats (cheese) and the palatable white wine sauce. It can easily be garnished with vegetables, providing the wholesome richness of vitamins and minerals.

THE DELICIOUS UN-CHEESY POTATO BROCOLLI SOUP

The name may seem to have no part of it seem delicious- 'un-cheesy', the dreaded 'broccoli' and 'potato', but the taste seems to be contradictory It's not-so appealing name. It is a preparation which will fill the tastebuds with an explosion of flavor and its richness makes it almost hard to resist. The dish is a mixture of health and taste.

THE OH-SO YUMMY APPLE CINNAMON BREAKFAST BARS

This is the perfect preparation for all those fuzzy kids who refuse to eat any fruits. This flavorful dish is full of protein and fiber and a favorite among the children and adults alike.

THE IMPORTANCE OF FOOD HEALTH IN OUR LIFE

There is absolutely no need to state what importance food holds in the existence of an individual. As stated above, it does not matter if one is slim or fat, what matters is where the individual is eating healthy. Excess of nothing is good, especially not food. But we need to understand the right amount and the right kind of nutrients for our body needs, to stay healthy and to keep our loved ones healthy as well.

How to Talk to Your Spouse Who Says You Work Too Much

Strong marriages and relationships require attention from both partners. This balance of attention to spouse versus earning a living or furthering your career can be difficult to find. And, once you have found a balance that works in your relationship, things change and you have to find the balance again.

Why do some people overwork? The Overworking Spouse may be under considerable stress on the job, or may have a boss that demands long hours. Or maybe there are layoffs coming up and the less productive workers are the first to go. Maybe one partner has to work long hours just to support the family. On the other hand, the overworking spouse may be strongly identifying with career advancement to the exclusion of the marriage. Of course, we should be involved in work that is worthwhile, fulfilling and financially rewarding but over focus can put the marriage at risk.

What can happen when you put your work/career first? Your spouse may be feeling emotionally disconnected from you and lonely. There may be a buildup of resentment which can lead to anger and finally bitterness-towards you. This situation often leads to unhappiness and discord for the entire family.

As a psychologist who has worked for 20 years counseling couples in my therapy practice in North St. Paul, MN, I met with Amy and Josh with just this complaint. Amy was complaining that she was overburdened because Josh worked too much and left her with the responsibilities of home, children, and her own 40-hour job. He knew she was right but he felt defensive when she tried to tell him how to manage his work schedule. He’d started complaining that when wasn’t very affectionate lately and always blamed her disinterest in their physical intimacy on fatigue. He asked to meet with me individually after Amy had had a session to talk about her “side”of the problem. He was appreciative that she was not as naggy as she had been in the past, but he still felt blamed and criticized.

When Josh and I met, we talked of the reasons that he was spending so much time at work. The usual reasons people overwork is that they are feeling under considerable stress on the job, or may have a boss that demands long hours. Or maybe there are layoffs coming up and the less productive works are the first to go. Maybe one partner has to work long hours just to support the family. On the hand, the overworking spouse may be strongly identifying with career advancement to the exclusion of the marriage.

Drs. John and Julie Gottman, in their book 10 Lessons to Transform Your Marriage, suggest the following questions:

1.What does your work mean to you?

2.What pleasure or satisfaction does work bring to you?

3.What need does working fulfill in your life?

4.Does your work related to some personal legacy you would like to contribute to the world?

In a discussion with Josh, he pointed out that he was trying to make headway in his career now, while he was still young and had the energy. He knew his wife was doing a good job parenting their two small children (3 years and 9 months) so he wanted to focus on earning good money for his family. At first, he couldn’t understand why Amy was complaining so much because he was doing all this work for her and their children. He felt it was his responsibility. He wanted to provide his children with a fund for their education.

I suggested he consider the questions listed above. He said that his work is very satisfying in that he felt very confident and capable at work. He also wanted to meet his father’s expectations who had had a successful career. His older two brothers had moved from job to job and he knew his father was disappointed that they had difficulty supporting their families.

It was important for Josh to understand the underlying reasons for his excessive hours at work. He did not have a demanding boss and he was in no threat of a layoff. He just wanted to do the right thing. He had not thought of himself as having value over and above that of a worker and wage earner. He resigned himself to have a discussion with Amy. He said he would try to listen carefully about what Amy was longing for when she complained to him. I suggested he try to imagine the experiences she wanted to have with him and not to focus on her criticisms.

When Amy and Josh came for the next couple’s session, they wanted to further discuss the overworking situation. (They no longer saw the problem as residing inside one of them but as a problem the two of them need to figure out.) Any was able to explain to him what she missed when he work so much. He came to get a sense that his contribution to their family was not solely a financial responsibility. He heard her tell him he was also loved, appreciated, and needed as a friend, confidant and co-parent. She especially enjoyed his easy humor with their children and felt he was the only one who would be able to provide that.

This was a difficult issue for this couple and it was not resolved quickly. They were able to discuss their needs and wants in a different way when they addressed the questions about the underlying reasons for their positions.

Instant High Paying Jobs For Teens

So you have a teen on the hunt for a half decent job but what are their options these days. Everyone is telling them to baby sit or get a paper delivery job but both are time consuming and pay third world country rates when it comes to money in their pocket. It is even harder trying to land a job position that has been advertised somewhere as employers receive hundreds and hundreds of applications when advertising in the current job market.

A recent study shown that it is now taking the average person 4 – 7 months to find new employment and they expect that period of time to lengthen substantively over the next few years.

So what can I do you say, well thanks to modern technology all this is about to change. The days of searching endlessly for employment are fast coming to an end as the internet slowly takes over and starts filling this increasing need in the teen job market. When it comes to jobs for teens it is now possible for them to land their dream job in under ten minutes no matter who they are. When they take a job online there are no lengthy, intimidating interviews to go through and their application is always accepted no matter where you live or what qualifications they may or may not have. When you compare this to the difficulty of applying for and getting a normal advertised job it is no wonder that thousands of teens are switching to paid online jobs.

Paid online work beats traditional jobs hands down every time. Online jobs these days mostly consist of completing online survey's as these are generally higher paying when it comes to the types of work you can do online and they make fantastic jobs for teens. Most of these places are free to join and once they have signed up they can then start taking surveys and get very well paid for it. Most teens that are doing these surveys are at least $ 10 for a twelve minute survey with the money getting transferred to their account on completion.

The surveys themselves are extremely easy to complete and there is an unlimited number of different types of surveys that can be taken. There are no set times that they have to work, teens can quickly and easily work at their own pace as often or as little as they like each week, it's up to them. By just taking 3 surveys per day, 5 days per week, a teen is capable of earning $ 150.00 per week. Just try finding a job anywhere else that pay's as well as this that will hire them instantly.

Which survey companies they end up joining makes a huge difference to how much money they make. Pick the wrong ones and they could end up working for $ 2 – $ 5 per hour and getting very frustrated. Out of all the "Free To Join" paid survey sites online today there are only a small list of survey companies that have the genuine higher paying surveys available on a daily basis. Joining all of these top 7 companies ensures that they have and endless supply of high paying surveys to take every day when they log in.

So the choice is up to them, with the state of the current job market are they going to keep blogging.